00:00
A business setting, frankly, is not that much
different from any other setting when you're
giving a presentation, because remember,
ultimately you're speaking to human beings.
00:09
They're just sitting there listening, trying
to make a judgment.
00:13
Is this person interesting?
I'll pay attention or boring and I will
check my email.
00:18
That's ultimately what every audience is
thinking.
00:21
It doesn't matter if it's a formal
situation, informal situation, technical
presentation, PowerPoint presentation.
00:29
So a lot of times speakers get themselves
into trouble telling themselves, Oh, I'm now
in a business setting, so right to be
businesslike.
00:36
And what they mean, or at least they think
they mean to themselves, is they have to
throw away all the interesting things they
normally say, get rid of stories,
examples, exchanges, humor, and then just
stick to dry,
boring data dumps. Well, no, my friends, the
most effective business
communicators always use examples.
00:57
They always tell stories.
00:59
They try to inject humor.
01:01
And whether they're talking to two people,
200 or 2000, they have
a conversational tone of voice.
01:10
Because if they're speaking to more than 20
people, they probably have a microphone on.
01:14
So don't talk in an officious sort of way.
01:20
Don't freeze yourself.
01:21
Don't stand behind the lectern.
01:23
Lock down.
01:24
You want to move, be comfortable, confident
and relaxed.
01:28
And ultimately, you got to focus on creating
an interesting,
memorable presentation.
01:34
If you do that, it's going to be a great
business presentation, a great political
presentation, a great board of directors.
01:43
It's going to be great for any type of
presentation.