00:00
There are two main ways. The first is you've
got to have compelling, interesting
stories, not made up stories, not stories
from a book, but
stories about your actual conversations with
real people,
colleagues, clients, customers, family
members, stories that relate to the
message that's important to your audience.
00:21
The next thing is, you have to bring some
passion to this subject.
00:25
Those are the two things that people
remember over and over again.
00:30
As I asked clients from six continents, from
all over the world, What speeches
do you remember?
What do you remember about them?
That's what I hear again and again.
00:39
Interesting stories, the passion someone had
for
their subject matter.
00:45
That's what will make your speech memorable.
00:48
What's going to not make your speech
memorable is having all the bullet points
just so, having the logo perfectly centered
on your PowerPoint.
00:56
That's not going to do it.
00:58
You've got to have these compelling stories
and deliver it in a way where you're
reliving the emotion. So, for example, I
don't tell somebody, Oh, I've been on
thousands of talk shows and some have been
difficult.
01:09
That's abstract.
01:11
Or I don't just say that.
01:12
I then tell a story about the time I was
down in Florida and talk
radio show, political show, and the host
pulls a gun on
me on the air, and I was scared out of my
mind.
01:25
Now, to find out more details, you'll have
to listen to more of these videos.
01:29
But that's a story people remember once I
flesh out more details.