Innovations in the Daily Business

00:07 Now we will discuss innovation, and when we discuss this issue, there are various forms.

00:13 There is basic innovation, which is something wholly new, and improvement innovation, which is anything that is enhanced or keeps the same but gets less expensive. There is adaptive innovation, in which a product is related to something else and is adapted, and then there is imitation, or, as some call it, fake innovation.

00:32 It's always about being able to, wanting to, and authorized to.

00:36 Are you up to the task? Do you want to go through with it? Is it legal for you to do so? That is the starting point.

00:48 The lean startup methodology has gained traction in various industries over the last few years. It is all about building, measuring, and learning.

00:58 We create something, whether it's a prototype, a product, or a service.

01:02 We bring it to the market.

01:04 We track the outcomes, learn from them, and continue to improve the product, service, and prototype. It's all about building, measuring, and learning as rapidly as possible and continually modifying.

01:25 Another term used in this situation is "MVP," which stands for a minimal viable product. We develop the most basic thing we can, a barely marketable prototype.

01:36 We introduce it to the market and put it through its paces with this basic product.

01:41 The advantage is that we can immediately collect reactions while also developing it in a different direction based on how the consumer wants it.

01:53 The crucial thing to remember is that an MVP can only be used in regions where it is legally permitted. So, for example, in medical technology, there will be no MVPs because it would be unacceptable if people died as a result of it.

02:08 However, Pareto instead of perfection will work in more and more industries and business areas because you need customer input as soon as possible.

02:17 And the only way to do it is frequently through an MVP.

02:28 Is it possible to innovate systematically? That is possible, for example, by using the design thinking method.

02:36 We'll talk about design thinking a little more now to help you grasp it better.

02:40 When you begin doing it, you begin to understand the customer, so we can ask and understand, "What is the problem?" Where is the issue? "How can we assist you?" We monitor the customer once we've determined this.

02:53 "Is it really a problem?" we inquire of the customer.

02:56 "Are there any other issues?" After that, we'll establish a point of view.

03:01 That is, where do we want to begin? What direction do we wish to take? Do we have a strategy? Is there a plan? What is the procedure? Then we look for ideas.

03:10 These concepts will be developed into prototypes and tested on the market.

03:15 That is how design thinking operates.

03:18 Different strategies are used in the design thinking process to fill the individual dimensions. When we talk about understanding and monitoring, we have a mechanism, such as a customer journey, the stakeholder map, or we get to know extreme users.

03:35 We advance in these phases by conducting qualitative and exploratory interviews.

03:42 We have brain writing - brainstorming approaches in the next step, where we want to develop ideas.

03:48 We have techniques such as Kill Your Company and the Idea Tower.

03:56 The value proposition is then used in the next step using the Business Model Canvas.

04:01 We consult specialists before moving on to actual implementation, prototyping, and testing. As you can see, this is a methodical procedure.

04:13 These are various methods.

04:15 There are a million ways to think about design, and just as many ways to think about design outside of design thinking.

04:21 It's all about coming up with wacky, unique ideas.

04:25 And this process can make us stronger by preventing us from always using obvious solutions and instead forcing us to think outside the box.