00:07
Now we will discuss the next megatrend,
industry 4.0, and I have one question for you
right now. Do you know why it's referred to
as Industry 4.0?
We use the term industry 4.0 because we are
discussing the fourth industrial revolution,
and if we are discussing the fourth
industrial revolution, we must certainly
consider what the first, second, and third
industrial revolutions were.
00:33
The first, as most of us learnt in school,
is the agrarian society that is transitioning
into an industrial society.
00:42
In England, we have railroads, steam
engines, and looms for the first time, as
well as the creation of new working
conditions, entrepreneurs, workers, affluent
and poor - these are the accomplishments of
the first industrial revolution.
01:03
The second industrial revolution occurred
between 1920 and 1930, or, as it is known in
the United States, the commencement of mass
manufacturing.
01:15
In the third industrial revolution,
electronics and information technology
entered the workplace, and the buzzword of
the day is automation.
01:27
The phrase "industry 4.0" was coined in
2011, and what makes it unique is that it
does not refer to a historical revolution
(which occurred from then to then), but
rather to the future.
01:41
That implies the fourth industrial
revolution, known as Industry 4.0, has begun,
and we are right in the heart of it.
01:49
We have the ability to shape it and see into
the future.
01:54
Smart and digitally connected systems are
the technological basis of Industry 4.0.
02:00
They are already here, and there will be
many, many more tomorrow.
02:07
So, industry 4.0 is mostly about
self-organizing manufacturing.
02:13
That means that people, machines,
facilities, logistics, and goods all interact
and cooperate with one another, with the
ultimate goal of connecting the entire supply
chain. That means we begin at the beginning
and terminate at the conclusion.
02:33
In layman's terms, this means that from the
beginning, we have development, manufacture,
and production - then we deliver to the
client, and it needs to be serviced - all the
way to recycling, everything is connected;
everything communicates and cooperates.
02:50
A key element to remember is that machines
should not be used to replace humans, but
rather as a tool, an aid, with man still
taking center stage.
03:01
However, machines provide us with the
opportunity (and this is a wonderful utopia)
to have more time, space, and development.
03:12
What does this imply for businesses and
their employees?
Industry 4.0 clearly intends to make
manufacturing considerably more flexible.
03:21
That means you'll be coordinating more with
other businesses, such as the supplier,
manufacturer, intermediary, distributor, and
so on.
03:29
That is, all participants in this system
communicate information in real time.
03:34
Some information is likely brought to Europe
from someplace on the other side of the
world, possibly in Australia, because the
distribution department there says, "We are
currently selling less," therefore
manufacturing on-site is throttled in
real-time. This is the information-exchange
principle of Industry 4.0.
03:55
At the same time, factories are becoming
more versatile; they can be designed
differently, reconfigured, and adjusted to
the current circumstances more quickly, and
we will see this on all levels.
04:07
Perhaps in the near future, we will be able
to make individual goods of the same quality
as mass production at the same prices.
04:15
The 3D printer is the essential term here.
04:19
However, it is not just the manufacturing
businesses, e.g., the companies involved in
the manufacturing process, that are
participating, but also the customers
themselves. The idea is, for example, to
involve the client in the process and have
them develop the products like Nike did.
04:37
The winning formula was Nike ID.
04:40
Customers were allowed to design their own
shoes and for that, the consumer was sitting
in front of his computer.
04:48
They could remark something like, "Man, I
really like this color, and this pattern, and
this color as well." And just like that, the
sneaker was manufactured on the other side of
the world and delivered to the person's
doorstep.
05:01
All other manufacturers, including Adidas,
followed suit, and it became part of the
value chain. The intriguing part is that the
business model does not end here; instead,
the customer purchases a product, and
according to Industry 4.0, that is merely the
beginning. Consider the automobile.
05:20
It's feasible that if we buy a car today,
we'll have driven a specific number of miles
in two years while also sending information
back to the manufacturer: one of the pistons
isn't operating properly and should be
changed.
05:36
So we can see that information is provided
back after the purchase, and not only can
things improve - you can also generate
follow-up business.
05:46
The business concept is taken to the next
level, and possibly even the one after that.
05:53
The next phase is perfect logistics, which
means we have a system of self-driving
vehicles, ideal delivery routes, excellent
resource management, and no erroneous output.
06:05
Everything is flawless.
06:07
Everything is linked, and if we need a part
in 15 minutes, it will be delivered in 15
minutes - at the very least in 15 minutes,
and in the best scenario, in 14 minutes and
59 seconds.
06:23
Security is a crucial aspect of Industry
4.0.
06:27
We shall see an increasing number of service
robots that will lift heavy objects for us.
06:32
That is already evident in the automated
sector.
06:34
This will be accomplished on many levels; we
will encounter fewer patients with slipped
discs, and if we do, it will be because they
spent too much time in their spare time
sitting on the couch.
06:45
As a result, industry 4.0 will provide a
more secure working environment.
06:55
If we're talking about security, we're
certainly talking about data as well.
06:59
Data, data, data - that is what we require,
like in the case of "predictive maintenance,"
or the anticipatory maintenance I just
described with the car and the workshop.
07:11
The foundation of this concept is data.
07:14
Nonetheless, there is a great focus on data
protection, for example, in the European
Union, which means tight legislation to
secure data.
07:23
On the other hand, we must certainly
evaluate what motivates hackers, who may
claim that they just wish to damage a
corporation.
07:31
An entire company is sometimes involved.
07:33
They may declare, "We can steal data here -
engage in some industrial espionage." When
discussing data regarding Industry 4.0,
there is a lot of investigation to be done.
07:46
But, in the end, this is fine since the
overall vision, the big purpose of Industry
4.0, is clearly to build a
resource-conserving closed-loop economy.
07:55
This is the target that IKEA, for example,
has set for 2030.
08:01
They intend to recycle all offered and sold
products and reintroduce them into the
manufacturing process.
08:08
That is a closed-loop economy, and 100% of
the materials are recycled and reused,
demonstrating how we can preserve the earth.
08:19
Other examples include climate-neutral
firms, such as SAP or Munich Re, as well as
big banks and publishers that claim, "We
produce this amount of CO2 per year, so we
are taking steps to reduce our CO2 output
per year." They plant trees, forests, and so
on to offset their production, and these are
just two instances of how Industry 4.0 could
save a planet that is expected to become
increasingly polluted.