00:00
So, how can you find out if your speech or
presentation was effective?
This is actually quite easy, and I'll tell
you why.
00:09
By the way, it always bugs me when people
talk about public speaking skills as a
soft skill, like soft like a puppy.
00:17
It somehow, you know, like judging finger
painting.
00:21
No, it's not.
00:22
Public speaking is just as easy to quantify
as any aspect of accounting or
physics. Let me tell you how.
00:30
All you have to do, if you want to know if
your speech is effective, is ask your
audience afterwards. But you have to ask
them the right question.
00:36
Ask them what messages they remember from
your
presentation. If they remember all of your
key messages, you were affected.
00:46
If they don't remember, you were
ineffective.
00:50
Same way you test.
00:51
If your slides are effective when you're
done, ask your audience what PowerPoint
slides they remember, any slide they
remember, as long as they connected to the
point it was effective.
01:02
If they cannot remember your slide, it was
ineffective.
01:07
Throw it in the trash can or give it as a
handout, but don't use it in
your actual presentation.
01:14
So if you've got a big presentation to 30
important clients on Thursday,
get three colleagues, perhaps people who
work in different departments, together at
lunch on Tuesday.
01:26
Give them your presentation in the
lunchroom.
01:28
When you're done, don't ask them what do
they think?
Because they're going to want to be nice.
01:32
They're going to say, Oh, good job, Jim,
great job, Sally, go get
it. That's not helpful advice.
01:39
Ask them what messages do they remember?
And because they can't lie about that, they
can lie about whether they think you did a
good job or not or whether you looked
professional.
01:51
But ask them what messages they remember.
01:53
If they don't remember your messages, then
you know you're not effective.
01:57
You've got to go back to the drawing board.
02:01
It's very easy to find out now.
02:02
Also, when you're giving a speech for real
and people come up to you afterwards, if
you're talking to more than 20 people,
typically someone will come up and say, Oh,
good job, did a good presentation.
02:13
What most of us do is we say, Oh, thanks,
thanks a lot.
02:17
Now you can still do that, but what I would
recommend is then say, Hey, thanks, tell me
what stands out? What do you remember?
So when I do that and someone says, Well,
you know, T.J., you were just so professional
, and you were commanding and authoritative,
and you didn't have any ums.
02:33
And your real inspiration is somebody says
that to me after a presentation.
02:38
I then know I was a complete, utter failure.
02:43
Because those weren't my messages.
02:46
If they can't tell me specific messages,
examples, stories, case
studies, I failed miserably.
02:53
So don't be afraid to ask people who come up
to you after a
presentation with any kind of feedback.
03:00
What do you remember that's honest feedback
that you can take to the
bank?