Developing a Strategy Systematically

00:07 Certain methods and tools can be used to develop a digital business model, which is exactly what we will be doing now.

00:14 We will take Mr. Osterwalder's Business Model Canvas, which grew to fame in the start-up community many years ago, and look at it in depth.

00:25 The Business Model Canvas is made up of nine construction blocks, or dimensions.

00:30 We could discuss these characteristics in depth now, but you could also do so with your team at the workplace, or perhaps outside in the park in the summer.

00:39 No, we'll just focus on three dimensions that I find particularly intriguing.

00:44 These are the value proposition, important activities, and revenue streams, which we will now examine in detail.

00:52 The value proposition is the promise of value to the customer, which means that we promise value to the consumer, and this value should solve a problem, the customer's problem. The question is, what problems might a customer have? And this is exactly what we'll be looking at, which means we'll answer certain questions, which will lead us to a creative process, allowing us to truly solve the customer's difficulties.

01:19 The key activities are the things we must do to deliver on this value proposition, and by key activities, we mean all of the things we do anyway, but they may also include some things we do without realizing it, and they may not include some things that we would need to do in order to deliver on the value proposition completely.

01:46 The revenue streams of a business model are the revenue models, i.e., how do we make money? How much money are we making? And you can approach this in a really creative way, because there are surely various avenues that will lead us to our goals in today's times, and this is exactly where I would like to place the focus, because it's actually so simple, but it may not appear obvious at times.

02:12 The important question now is, how can we use the Business Model Canvas? I have an idea for you: Take your team, go somewhere quiet, and apply the approach to your present business model.

02:24 First, you need to have some understanding of what is already going on.

02:29 Fill out all of the fields and then consider, Okay, what is our future value proposition? What direction do we wish to take? Where do we want to take the customer? Where do we want to take the consumer, and what levels and dimensions do we need to do that? Gather your team, be creative, use Post-its, experiment, and have fun with it.