Changing Working Culture and Working Conditions

00:08 We've reached the topic of the keyword work 4.0 and the various aspects of that term.

00:14 Why are we talking about work 4.0? The word is associated with the discussion of Industry 4.0.

00:25 Work 4.0 refers to work in the digital age.

00:30 That means that work is joining the conversation about Industry 4.0 because we anticipate a revolution.

00:38 There will be new forms of employment, new working conditions, and, as with every industrial revolution, there will be upheavals and transformations.

00:47 And, like industry 4.0, the term labor 4.0 clearly refers to the future.

00:54 So we look at what needs to happen in the future so that we may operate efficiently and construct society in a way that is compatible with the new system.

01:04 And the phrase work 4.0 will apply not only to industry or the office where people work every day but also to the craft sector and agriculture.

01:14 Work 4.0 will be present everywhere.

01:19 Nobody knows what the future of employment will look like; it's like peering into a crystal ball. However, we can already look at the present and draw some conclusions.

01:30 The first hypothesis is that work will become more flexible, resulting in a better work-life balance.

01:36 That's a phrase we've been saying for years, and it's finally becoming a reality.

01:42 People can work from the comfort of their own homes.

01:45 Because the outcome is more essential than the requisite time, time and place are no longer independent.

01:51 Some salespeople may have known this for 20, 30, or 40 years.

01:56 It was entirely typical back then.

01:58 You drove to the customer, worked at the hotel, and drove back - in the end, you verified whether the revenue was excellent or not, and we will now see this in all other areas. We have more time for real work, which means that thanks to automation, new technologies, and processes that will be eliminated, we will finally have time for innovation, actual value-creating jobs, and not wasted activities.

02:27 This is my favorite example: In the center of Germany, in central Germany, there is a bank. City officials placed a robot near the entrance of a regional bank branch and asked customers, "Please simply ask this robot the questions that you would normally ask a teller or a banker," and the robot answered all of the easy inquiries fairly and effectively. "When is the bank open on Sundays?" "It isn't." And you just saved someone from this inquiry.

02:59 We shall have to learn our entire lives in the future.

03:02 It will become a part of our daily routine, and we will finally have time to learn.

03:08 "I need to learn English." "I should read about programming." Those are some common sentences. But we don't have the time.

03:16 In the age of automation, life-long learning will become the norm.

03:20 We have the time, so we can do it, and we must do it since our jobs will change.

03:26 When we stand in a factory, for example, we will no longer manage the machines, but will instead monitor them since they operate autonomously, which we must learn.

03:35 This will become an integral part of our life.

03:38 Previously, it was as follows: school, job training, university, or possibly a trade school, and then it was over.

03:46 Then we said - and I've often heard and said it myself - "Now I'm done." I finished my studies. I have completed my studies.

03:53 "I can finally work now." Learning will once again become a vital aspect of our life when we approach retirement or possibly death.

04:02 The work will become more complex and accessible.

04:05 We will have multidisciplinary, cross-functional teams, which means that diverse job groups will be forced to collaborate.

04:12 Working with the consultant in a tie, buttoned all the way up, freshly shaved, and the IT person next to him in a black Iron Maiden t-shirt necessitates social competency on all levels. We have older employees that retire at a later age due to a shortage of trained people. They pass on their knowledge to new staff.

04:35 In contrast, through reverse monitoring, young individuals will convey the most recent university knowledge and workplace training to older employees and pass it on.

04:46 That means our working environment is becoming more complex.

04:50 We just need to turn to the United States for freelancing projects.

04:54 They are always among the leaders, and this trend will eventually be seen in other countries. Society is growing increasingly complex.

05:02 Society is growing more open, and society will allow us to live the life we wish.

05:08 Is my focus more international or regional, with a strong attachment to my native region? Should I live in the city or the country? Do I prefer to work hard or smart? Do I desire money or time? And you may argue that before the millennium's turn, life would adjust to work.

05:27 Today, we increasingly have the opportunity for many individuals to conduct their lives according to the motto "work will adjust to life," implying that we have a more complicated society.

05:41 What does Work 4.0 entail for businesses? I've already stated that there isn't just one path or one future.

05:48 Instead, it's like peering into a crystal ball.

05:51 However, I have three questions prepared and would like to ask them directly.

05:55 The first question is, how do you intend to attract competent individuals in the future - how do you intend to remain attractive? The second question is, how much money do you put into training your employees? Is it $500, $1,000, or even $5,000 per year for each employee? And the third, and most intriguing, question: what kind of people work in your organization? Are they comparable to theories X or Y?