00:08
The agile organizational structure is an
excellent example of a new organizational
structure developed in response to the
world's constant change.
00:17
What exactly is agility, and why is it
different?
That is what we shall discuss in the next
minutes.
00:24
I'd want to start with how decisions are
made.
00:27
The hierarchy is absolutely rational; you're
certainly aware of it.
00:31
The CEO is at the top, followed by managers
and so on, department managers, executives,
and decisions are taken as far up as
feasible.
00:41
Employees are the ones who have the
expertise and abilities and are in direct
contact with the customer.
00:47
However, decisions are not made there.
00:50
This is not the case with an agile
organization.
00:53
Individual teams exist here; the firm
management imposes values, a direction, a
vision, and a mission, while the individual
teams are close to the consumer and can make
decisions. That is, ability meets decision.
01:07
That is the main difference.
01:09
However, it is only the beginning.
01:12
Agility involves far more.
01:15
The agile manifesto serves as the framework
for this evolution.
01:19
The agile manifesto was presented in Utah,
United States, in 2001.
01:25
Originally intended for software
development, it went on to rule the world,
and its four guiding principles remain
relevant today.
01:34
Individuals and interactions always take
precedence over processes and instruments,
according to principle number one.
01:41
Second, functional goods take precedence
over lengthy documentation.
01:48
The third principle states that cooperation
with the client takes precedence over
contract discussions, while the fourth
principle states that adjusting to changes
takes precedence over precisely adhering to
a plan.
02:02
That is why there are cultural differences
between hierarchical and agile organizational
types. There are huge cultural contrasts
between hierarchy and agility.
02:13
Hierarchy is about power, position,
strength, and hero worship; you value the
accomplishments of others.
02:20
It is all about structure, order, and
procedures.
02:23
This is very different from agility.
02:27
It's about trying new things and approaching
them.
02:30
The emphasis is on the customer; the outcome
is important.
02:34
There is some self-determination, and
everyone is cooperating.
02:38
The fairness principle is applied, and as
you can see, those are two worlds.
02:43
That would be a good comparison if one party
believes in religion and the other does not.
02:47
I believe that combining both will fail -
what do you think?
I hope you have a chance to consider my
final question.
02:55
Perhaps you have an answer in black and
white.
02:59
However, we can all agree that the world is
sometimes gray, and when we look at the
markets, we can see that if we have dynamic,
constantly changing markets, then agility is
the obvious choice.
03:10
In locally saturated marketplaces, however,
you can very well continue with hierarchy.
03:15
There are also companies in Germany that
perform both, such as the Deutsche Bahn, a
railway business.
03:22
A railway infrastructure is handled in a
hierarchical manner - an IT business that
develops products for the parent corporation
is entirely agile.
03:31
And you can see here that the world can be
this way or that way, or it might be grey.